# Grey Unicorn
> Grey Unicorn is a UK Fractional CFO consultancy based in London. Strategic leadership for SaaS, tech startups & creative agencies across the UK. Grow faster. Scale smarter. 2x valuation. It serves creative agencies, consultancies, SaaS and technology companies with part-time CFO leadership, financial modelling, business valuation, fundraising support and outsourced finance teams.

Contact: info@grey-unicorn.co.uk (Mon to Fri, 09:00 to 17:00 UK time). Registered address: 7 Bell Yard, London WC2A 2JR.

## Pages
- [Home](https://grey-unicorn.co.uk): Part-time CFO leadership for creative agencies, consultancies and SaaS companies. Grow faster, scale smarter and build valuation without a full-time hire.
- [About](https://grey-unicorn.co.uk/about): Who we are and how we work: a London consultancy giving creative agencies, consultancies and tech companies senior finance leadership on a part-time basis.
- [Services](https://grey-unicorn.co.uk/services): Financial modelling, business valuation, FP&A, fundraising and M&A support, delivered by senior CFOs on a part-time or project basis from London.
- [Scalability (outsourced finance teams)](https://grey-unicorn.co.uk/scalability): Outsourced finance teams for creative agencies, SaaS and tech companies. Scalable finance capability with CFO leadership, live in 30 days, from one monthly fee.
- [Contact](https://grey-unicorn.co.uk/contact-us): Enquiry form, email and opening hours.
- [Privacy Policy](https://grey-unicorn.co.uk/privacy-policy): How personal data is handled under UK GDPR.

## Insight articles
- [The Pricing Power Reset: 5 Pricing Models to Scale Your Agency](https://grey-unicorn.co.uk/insight/f/the-pricing-power-reset-5-pricing-models-to-scale-your-agency): Five pricing models for agencies: value based, performance based, value sharing, project based and tiered, with the traps to avoid in each.
- [5 Bold Moves to Scale Your Agency in an Economic Crisis](https://grey-unicorn.co.uk/insight/f/5-bold-moves-to-scale-your-agency-in-an-economic-crisis): Five strategic moves for creative agency leaders facing tighter client budgets, shrinking margins and the commoditisation of creative work by AI.
- [Implications of a UK Stagflation on Business Valuation](https://grey-unicorn.co.uk/insight/f/implications-of-a-uk-stagflation-on-business-valuation): What stagflation, stagnant growth with high inflation, does to UK business valuations, with a worked example of the effect of higher corporation tax.
- [6 Ways Financial Modelling Can Help Build a Tech Unicorn Business](https://grey-unicorn.co.uk/insight/f/6-ways-financial-modelling-can-help-build-a-tech-unicorn-business): Six ways start-ups use financial modelling on the way to unicorn status, from forecasting revenue and expenses to raising capital and allocating resources.
- [The Role of AI in Financial Modelling](https://grey-unicorn.co.uk/insight/f/the-role-of-ai-in-financial-modelling): How artificial intelligence came to financial modelling, from 1980s expert systems to machine learning, and what it means for forecasting and risk.
- [How Scenario Modelling Can Help Companies Thrive in a Recession](https://grey-unicorn.co.uk/insight/f/how-scenario-modelling-can-help-companies-thrive-in-a-recession): How scenario modelling helps companies find opportunities and reduce risk in a recession, by testing several economic futures instead of one forecast.
- [How Financial Modelling Drives Successful Funding Rounds](https://grey-unicorn.co.uk/insight/f/role-of-financial-modelling-in-securing-private-equity-investment): What investors consider a realistic financial projection, and how modelling shapes the outcome of a debt or equity funding round.
- [Financial modelling in business valuation](https://grey-unicorn.co.uk/insight/f/financial-modelling-in-business-valuation): The financial models used in valuation work, from three-statement and DCF to comparable company analysis, and how each shapes the number a buyer accepts.
- [How Financial Modelling Can Boost Business Valuation](https://grey-unicorn.co.uk/insight/f/how-financial-modelling-can-boost-business-valuation): How a financial model forecasts three to five years of performance, and how presenting that clearly raises the valuation a business can defend.
- [Financial Modelling 101](https://grey-unicorn.co.uk/insight/f/financial-modelling-101): What financial modelling is, what a model contains, and how businesses use one to forecast performance, test scenarios and support decisions.

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