Insight on financial modelling, business valuation and pricing for creative agencies, SaaS and tech companies.https://grey-unicorn.co.uk/en-gbhttps://grey-unicorn.co.uk/insight/f/the-pricing-power-reset-5-pricing-models-to-scale-your-agency/https://grey-unicorn.co.uk/insight/f/the-pricing-power-reset-5-pricing-models-to-scale-your-agency/Five pricing models for agencies: value based, performance based, value sharing, project based and tiered, with the traps to avoid in each.Mon, 06 Oct 2025 00:00:00 GMTFuture InsightsPricing & Product Monetisationhttps://grey-unicorn.co.uk/insight/f/5-bold-moves-to-scale-your-agency-in-an-economic-crisis/https://grey-unicorn.co.uk/insight/f/5-bold-moves-to-scale-your-agency-in-an-economic-crisis/Five strategic moves for creative agency leaders facing tighter client budgets, shrinking margins and the commoditisation of creative work by AI.Mon, 08 Sep 2025 00:00:00 GMTFinancial ModellingFuture InsightsPricing & Product Monetisationhttps://grey-unicorn.co.uk/insight/f/implications-of-a-uk-stagflation-on-business-valuation/https://grey-unicorn.co.uk/insight/f/implications-of-a-uk-stagflation-on-business-valuation/What stagflation, stagnant growth with high inflation, does to UK business valuations, with a worked example of the effect of higher corporation tax.Fri, 17 Mar 2023 00:00:00 GMTBusiness ValuationFuture Insightshttps://grey-unicorn.co.uk/insight/f/6-ways-financial-modelling-can-help-build-a-tech-unicorn-business/https://grey-unicorn.co.uk/insight/f/6-ways-financial-modelling-can-help-build-a-tech-unicorn-business/Six ways start-ups use financial modelling on the way to unicorn status, from forecasting revenue and expenses to raising capital and allocating resources.Sun, 29 Jan 2023 00:00:00 GMTFinancial Modellinghttps://grey-unicorn.co.uk/insight/f/the-role-of-ai-in-financial-modelling/https://grey-unicorn.co.uk/insight/f/the-role-of-ai-in-financial-modelling/How artificial intelligence came to financial modelling, from 1980s expert systems to machine learning, and what it means for forecasting and risk.Mon, 23 Jan 2023 00:00:00 GMTFinancial ModellingFuture Insightshttps://grey-unicorn.co.uk/insight/f/how-scenario-modelling-can-help-companies-thrive-in-a-recession/https://grey-unicorn.co.uk/insight/f/how-scenario-modelling-can-help-companies-thrive-in-a-recession/How scenario modelling helps companies find opportunities and reduce risk in a recession, by testing several economic futures instead of one forecast.Thu, 12 Jan 2023 00:00:00 GMTFinancial ModellingFuture Insightshttps://grey-unicorn.co.uk/insight/f/role-of-financial-modelling-in-securing-private-equity-investment/https://grey-unicorn.co.uk/insight/f/role-of-financial-modelling-in-securing-private-equity-investment/What investors consider a realistic financial projection, and how modelling shapes the outcome of a debt or equity funding round.Mon, 09 Jan 2023 00:00:00 GMTBusiness ValuationFinancial Modellinghttps://grey-unicorn.co.uk/insight/f/financial-modelling-in-business-valuation/https://grey-unicorn.co.uk/insight/f/financial-modelling-in-business-valuation/The financial models used in valuation work, from three-statement and DCF to comparable company analysis, and how each shapes the number a buyer accepts.Thu, 05 Jan 2023 00:00:00 GMTBusiness ValuationFinancial Modellinghttps://grey-unicorn.co.uk/insight/f/how-financial-modelling-can-boost-business-valuation/https://grey-unicorn.co.uk/insight/f/how-financial-modelling-can-boost-business-valuation/How a financial model forecasts three to five years of performance, and how presenting that clearly raises the valuation a business can defend.Thu, 05 Jan 2023 00:00:00 GMTBusiness ValuationFinancial Modellinghttps://grey-unicorn.co.uk/insight/f/financial-modelling-101/https://grey-unicorn.co.uk/insight/f/financial-modelling-101/What financial modelling is, what a model contains, and how businesses use one to forecast performance, test scenarios and support decisions.Wed, 04 Jan 2023 00:00:00 GMTFinancial Modelling