Fractional CFO services for marketing agencies, SaaS & Tech

Fractional CFO for creative agencies & tech. Finance Director/ Part-time CFO for marketing agencies.

Fractional CFO without the full-time price tag

At Grey Unicorn, we provide specialist Fractional CFO services for creative agencies, consultancies, SaaS and other technology companies. Unlike traditional accountants or controllers, we deliver board-level financial strategy and hands-on tactical execution tailored to driving growth, scale, optimising profitability and maximising valuation in every growth cycle.

Every engagement starts with a consultation to understand your business model, revenue streams, growth opportunities, and financial challenges.

From there, we design a bespoke CFO roadmap aligned with your strategic priorities — ensuring you grow faster, scale smarter, and maximise long-term business value.

How we deliver impact:

🎯 Growth Acceleration

🎯 Cash Flow Resilience

🎯 Growth Acceleration

Fractional CFO-led financial planning, scenario modelling, and KPI dashboards. We translate business strategy into actionable financial plans, insights and KPIs that deliver growth, scale, optimise profitability and unlock opportunities in challenging competitive conditions.

🎯 Profit Optimisation

🎯 Cash Flow Resilience

🎯 Growth Acceleration

We define strategies that optimise margins and improve efficiency. For creative agencies, this means smarter project pricing and contract structures. For SaaS and technology businesses, it means optimising customer lifetime value, reducing churn, and unlocking scalable profitability.

🎯 Cash Flow Resilience

🎯 Exit Readiness & Valuation Optimisation

Comprehensive cash flow forecasting and working capital optimisation. Our target: building at least 10x monthly operating expenses (OPEX) in cash reserves to ensure resilience through growth cycles and market headwinds.

🎯 Exit Readiness & Valuation Optimisation

Our value optimisation framework aligns financial strategy with your exit goals. Whether you’re preparing for M&A, private equity investment, or succession, we ensure every strategic decision enhances your company valuation.

🎯 Fundraising & Investor Relations

🎯 Exit Readiness & Valuation Optimisation

🎯 Fundraising & Investor Relations

From fundraising strategy and financial modelling to investor relations, we help secure the right growth capital. Our CFOs prepare you for investment discussions, positioning your business to attract funding on the best terms.

🎯 Scalable Finance Infrastructure

🎯 Exit Readiness & Valuation Optimisation

🎯 Fundraising & Investor Relations

We build scalable best-in-class finance functions, with finance policies, procedures, internal controls and effective systems to improve business performance through each growth cycle.