Businesses today are operating in a far harsher climate than a few years ago.
Persistent global economic uncertainty, coupled with ongoing changes to domestic fiscal and regulatory policy, has made running and scaling a UK business significantly more challenging.
As they now contend with:
1. Rising employment costs
2. The prohibitive cost of hiring senior talent
3. Ongoing regulatory and tax uncertainty
4. Increasing energy and overhead costs
5. More constrained access to finance
Against this backdrop, many finance teams are either too junior to drive growth or too expensive to sustain.
Systems are often outdated or under-utilised. Reporting is accurate, but insight is limited. Leadership teams receive numbers, but little commercial perspective.
The finance function becomes a cost centre, not a strategic asset.
Grey Unicorn was founded to solve this problem.
Designed Around Your Business Needs, Not a Template
We provide specialist, sector-specific finance teams, fully integrated into and operating as an extension of your organisation. Rather than forcing businesses into a one-size-fits-all model, we design and deliver finance teams, systems and infrastructure that reflect:
· how your business actually operates
· where you are today
· where you want to go
Our clients gain access to a broader pool of finance expertise than is typically inaccessible in-house, without the cost, complexity or risk of permanent headcount. We do this through fractional team structures, designed to scale your business, not your headcount.
Founded by Experience, Not Theory
Grey Unicorn is owned and led by an accomplished Finance Director and CFO with over 20 years of senior leadership experience working inside creative agencies and technology businesses.
Two decades spent:
· Supporting founders, CEOs, and boards
· Scaling creative agencies and tech companies
· Navigating economic cycles, regulatory change, and investment events
Grey Unicorn is built on real operating experience, not consultancy theory.
We understand the pressures leadership teams face because we’ve sat on the same side of the table.
Why We’re Different
Most outsourced finance providers focus on reporting accuracy and compliance.
That’s essential, but it’s not enough.
We design finance functions that:
· Act as strategic partners to leadership teams
· Balance strategic thinking with tactical and operational delivery
· Support sustainable growth, profitability and long-term enterprise value
Our teams understand:
· The rhythm and commercial realities of your industry
· SaaS recurring revenue model and performance metrics
· Marketplace businesses with multiple revenue streams
· Investor and board expectations
This allows us to deliver insight, not just numbers.
Who We Work With
We work with:
· Creative and marketing agencies
· SaaS businesses
· Online marketplaces
· Founder-led and private-equity-backed companies
Typically, our clients:
· Already have an in-house or outsourced finance team
· Are feeling pressure from rising costs or capability gaps
· Want stronger strategic finance leadership without expanding headcount










